Sainul AbideeN
CREATIVE & ADVERTISING LEAD
BRAND EXECUTION
DIGITAL MARKETING
AI-DRIVEN GROWTH
Art Director with 15+ years delivering brand campaigns for premium international clients across KSA and the GCC. Deep expertise in ATL, BTL, and digital advertising, from concept ideation to final execution. Experienced with global and regional brands, including Davidoff Cafe, Purell, Biore, Sudocrem, BIC, Foster Clarks, Tchibo, Smint, Mentos, Binzagr Pro, Islamic Development Bank, and leading FMCG and construction companies in the GCC, delivering high-impact campaigns, retail activations, and large-scale production projects. Now integrating AI-powered creative tools and certified digital marketing skills to lead performance-driven brand experiences.
01 PROFESSIONAL
MY KNOWLEDGE LEVEL IN SOFTWARE
PHOTOSHOP
100%
ILLUSTRATOR
100%
INDESIGN
100%
PREMIER
100%
FIGMA
95%
AFTER EFFECTS
25%
CINEMA 4D
25%
WORDPRESS
85%
SHOPIFY
95%
AI
50%
02 PORTFOLIO
MY LATEST WORK. SEE MORE >
03 Experience
2023 - Present
First Fix
Art Director · Creative Officer
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Lead all brand and creative output across a major construction company, overseeing 100+ marketing assets annually spanning digital, print, and site communications.
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Develop and maintain visual identity and brand consistency across corporate, project, and tender materials.
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Introduced AI-assisted workflows using Midjourney and Adobe Firefly, cutting concept turnaround time by 40%.
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Create campaign concepts, brochures, social media content, and presentations aligned with business development goals.
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Partner with marketing, sales, and project teams to deliver creative on time and within budget.
2018-2023
Cigalah Group - CPS
Art Director · Studio Manager
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Directed creative strategy for a diverse FMCG and healthcare portfolio, including Biore, Jergens, Purell, Sudocrem, Foster Clark's, and Chupa Chups.
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Managed end-to-end production of packaging, retail POS, digital content, and advertising campaigns across ATL and BTL channels.
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Oversaw studio operations and vendor management; maintained brand guideline compliance across 20+ brands.
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Led production scheduling and budget control, ensuring all projects were delivered on time.
2011-2017
Mohamed Yousuf Naghi Group
Sr. Creative Designer · Art Director
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Created campaigns for premium automotive brands, strengthening brand presence in the KSA luxury market.
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Produced advertising, social media content, and promotional assets for FMCG brands, including Davidoff and Tchibo.
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Maintained brand consistency across print, digital, and OOH platforms for multiple concurrent accounts.
2011-2011
Loays Links Advertising
Sr. CG Artist · Creative Designer
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Produced visual concepts, storyboards, and campaign materials for regional brands across print and digital.
2003-2010
IMC Advertising Pvt. Ltd
Sr. CG Artist · Graphic Designer
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Worked with Art Directors and the Head of Creative on ATL and BTL campaigns across brand identity, print, and production
2003-2010
IMC ADVERTISING
Graphic Artist
Worked closely with the Head of Creative, Art
Directors, Copy Writer on print, brand identity and as well as daily dealings with the account team to ensure effective creative executions according the brief requirements.
CONTACT
I am a UI designer currently based in Saudi Arabia. I have taken the lead on art and design direction for branding, animation and advertising projects.
If you would like to collaborate or even just say hi, I would love to hear from you.
Tel: +966 563057126
